TikTok has removed more than 2 million videos in Nigeria between July and September 2024 as part of its efforts to maintain a safe online environment.
According to its latest Q3 Community Guidelines Enforcement Report, 99.1% of these videos were taken down within 24 hours of being flagged.
The social media platform emphasized that this action is part of a broader global initiative aimed at enhancing user safety while addressing harmful content locally.
“With over a billion users worldwide and millions of videos uploaded daily, TikTok continues to invest in advanced technologies to identify and remove inappropriate content before it reaches audiences,” the company stated.
During the same period, TikTok removed 147 million videos globally, with 118 million taken down through automated detection systems.
In Nigeria, 92.1% of the removed videos were flagged and deleted before they were reported by users.
The most common types of content violations in Nigeria included:
Sensitive and mature themes – 99.4% of videos in this category were removed proactively.
Regulated goods and commercial activities – 99.1% of violating videos, including those promoting fraud, illicit trade, or restricted products, were taken down.
Mental and behavioral health risks – 99.9% of flagged content related to harmful mental health themes was removed before user reports.
TikTok reiterated its commitment to ensuring a safe and enjoyable platform by continuously refining its content moderation strategies.
The company also collaborates with safety experts and invests in Trust and Safety professionals to enforce its Community Guidelines, Terms of Service, and Advertising Policies.
