Nigeria has been recognized as the fifth highest country for daily social media usage in 2024, according to data from Cable.co.uk and We Are Social, shared by World of Statistics on X.
Nigerians spend an average of 3 hours and 23 minutes per day on social media platforms, placing them among the world’s most active users.
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Kenya tops the list, with its citizens averaging 3 hours and 43 minutes on social media daily, followed by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s usage of 3 hours and 23 minutes positions it just behind these leading countries in social media engagement.
Other nations with significant social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11).
The top ten is completed by Saudi Arabia and Argentina, with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
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Full List of Top Countries by Daily Social Media Usage:
1. Kenya – 03:43
2. South Africa – 03:37
3. Brazil – 03:34
4. Philippines – 03:33
5. Nigeria – 03:23
6. Colombia – 03:22
7. Chile – 03:11
8. Indonesia – 03:11
9. Saudi Arabia – 03:10
10. Argentina – 03:08
11. Mexico – 03:04
12. Malaysia – 02:48
13. Ghana – 02:43
14. Egypt – 02:41
15. Thailand – 02:30
16. Bulgaria – 02:26
17. Vietnam – 02:23
18. Portugal – 02:23
19. Romania – 02:20
20. Italy – 02:17
