President Bola Ahmed Tinubu has appointed Princess Zahrah Mustapha Audu as the new Director-General of the Presidential Enabling Business Environment Council (PEBEC).
The appointment is part of efforts to enhance Nigeria’s business climate and attract more foreign investments.
Princess Zahrah, an experienced entrepreneur and technology expert, is expected to leverage her extensive background in business development, innovation, and investment promotion to improve the nation’s economic environment.
She holds a degree in business management and a background in software engineering from a renowned institution in the United Kingdom.
Before her new appointment, Princess Zahrah served as the Technical Adviser on Foreign Direct Investment (FDI) to the President within the Office of the Vice President.
During this time, she led the “Invest in Nigeria” campaign and facilitated the Existing Foreign Direct Investors Roundtable Forum, significantly boosting Nigeria’s profile as an attractive investment hub.
In addition to her professional achievements, Princess Zahrah is also known for her philanthropic work, focusing on uplifting disadvantaged communities across Nigeria.
She has fostered strong relationships with international organizations and governments, advocating for policies that promote economic growth and opportunities for Nigerians.
